GRAND FRANK was founded to solve a problem. Ours was simple: Men’s clothing lack personality.

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We're a team of designers, buyers, and creatives who share a vision and a rebellious streak. We believe in individuality, and aim to encourage creativity. Grand Frank was founded to solve a problem. Ours was simple: Men’s clothing lack personality.

In 2014 our founder Erik Bergström was working in a corporate automotive environment. Wearing formal attire to work every day, he struggled to find clothing and accessories which reflected his personality, indeed any personality. Whilst realising most menswear looked the same he wondered why there was such a lack of variety.

Turns out a bunch of other guys at the office felt the same, and Grand Frank was born. Ever since then our company has been built around creating staple pieces in a man’s wardrobe with richer stories and greater personality. Our simply philosophy is that if you love what you’re wearing, you’ll feel great, easy as that.